Usage patterns 〈 事こと 〉 を 標ひょう 語ご にする to make something into a slogan/motto
They made 'Safety First' the factory's slogan.
標ひょう 語ご を 掲かか げる to display/put up a slogan
A traffic-safety slogan is displayed at the school gate.
標ひょう 語ご を 募ぼ 集しゅう する to run a public contest for slogan submissions
The city is soliciting slogans for environmental protection.
標ひょう 語ご に 選えら ばれる to be chosen as the (winning) slogan
That sentence was chosen as this year's slogan.
Related words· 6 スローガン is a loanword typically used for political or commercial campaign slogans, while 標語 is more formal and can carry a moral or institutional tone.
座右の銘 is a personal motto that an individual lives by, whereas 標語 is usually created for a group, organization, or public campaign.
標語 is a formal, often officially coined slogan, while 合言葉 can be a more informal phrase a group adopts as its rallying cry.
標語 is a formal, often official slogan used for public campaigns (e.g. safety or moral messages), whereas キャッチフレーズ is a catchy phrase used mainly in commercial marketing.
Show 2 more Show fewer 標語 is a public slogan or catchphrase used by groups or campaigns, whereas モットー usually refers to a personal or organizational guiding principle.
標語 is a concise motto or slogan officially adopted by an organization, whereas 旗印 emphasizes a symbolic cause people rally behind.
Etymology Compound of 標 (mark, sign) and 語 (word, language). The exact historical derivation is uncertain, but the word has been used since the Meiji era to translate Western concepts of 'motto' and 'slogan'.
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