Usage patterns
〈物〉に値をつけるto put a price on something
The clerk put a price on the merchandise.
値が上がるthe price goes up
Vegetable prices have been rising lately.
値が下がるthe price goes down
Stock prices fell due to the recession.
値を下げるto lower the price
They lowered the price to clear out inventory.
値を上げるto raise the price
They raised the price due to rising material costs.
Expressions
値が張るbe expensive; cost a lot 値を戻すrecover its value; bounce back; rebound