exposure to wind
Literal meaning: being exposed to the wind, often implying a harsh or uncomfortable wind.
This spot gets a lot of wind and is cold.
severe criticism; backlash; harsh treatment
Figurative use: facing strong opposition, criticism, or social pressure, as if buffeted by wind.
The new president is facing severe criticism from inside and outside the company right from the start.
The policy was withdrawn after facing public backlash.
Criticism of the politician is intensifying.
He is facing harsh criticism within the company.
As time passed, the backlash weakened.
Variant spelling using the simplified okurigana 当り.