noun
government-recommended lifestyle adjustments for long summer daylight hours
A specific term for a Japanese government campaign encouraging people to shift activities to the cooler evening hours during summer to save energy and enjoy the longer daylight.
今年の夏も「ゆうやけ時間活動推進」が呼びかけられている。
This summer too, the 'Yūyake Jikan Katsudō Suishin' campaign is being promoted.
夕焼け時間活動推進の一環として、公園で夜のイベントが開かれた。
As part of the Yūyake Jikan Katsudō Suishin initiative, an evening event was held in the park.
A compound of 夕焼け (sunset glow), 時間 (time), 活動 (activity), and 推進 (promotion). The term was coined as part of a Japanese government campaign.