風当たり
Meanings
1
exposure to wind
Literal meaning: being exposed to the wind, often implying a harsh or uncomfortable wind.
This spot gets a lot of wind and is cold.
2
severe criticism; backlash; harsh treatment
Figurative use: facing strong opposition, criticism, or social pressure, as if buffeted by wind.
The new president is facing severe criticism from inside and outside the company right from the start.
The policy was withdrawn after facing public backlash.
Usage patterns
- 〈人〉への風当たりが強まるfor criticism/backlash against someone to intensify
Criticism of the politician is intensifying.
- 風当たりを受けるto face criticism or harsh treatment
He is facing harsh criticism within the company.
- 風当たりが弱まるfor backlash or criticism to weaken over time
As time passed, the backlash weakened.