Literal aiming of a gun, bow, or similar weapon. Also used figuratively for a target in one's sights.
His aim was accurate, and he shot through the center of the target.
Broadly used for a goal, intention, or target of an action or plan. Common in business, strategy, and everyday speech.
The aim of this project is to enter a new market.
I still don't know what his real objective is.
His aim hit the mark, and the new product became a huge hit.
The aim behind the market research turned out to be off the mark.
The aim of this campaign is to attract young people's interest.
In job hunting, you should narrow your aim to specific industries.
They introduced a new strategy with the aim of boosting sales.
狙い is a casual, everyday word for one's aim or target, while 主眼 is a more formal, written term used in analytical or academic contexts.
aiming for laughs; playing to the crowd; crowd-pleaser
according to plan; as planned; on target