駅前に大きな看板が立っている。
There is a big signboard standing in front of the station.
We hung a new sign at the entrance of the shop.
draw; attraction; highlight; figurehead
Figurative use: something or someone that attracts customers or attention, like a star item or a public face of a business. Often used in phrases like 看板メニュー (signature dish) or 看板娘 (poster girl).
The signature dish of this ramen shop is miso ramen.
He often appears on TV as the public face of the company.
The good name or standing of a business, often tied to its public image. Used in expressions like 看板に傷がつく (to damage one's reputation).
That shop won't do anything that would damage its reputation.
Outward appearance or superficial display, sometimes with a nuance of putting on a show. Can be used in phrases like 看板倒れ (all show and no substance).
His kindness is just for show; he's actually a cold person.
closing time; closing (for the day)
Refers to the end of business hours, especially for restaurants or bars. Often used in the phrase 看板にする (to close up for the day).
It's almost closing time, so could we have the bill, please?
They put up a new sign at the entrance of the shop.
It's getting late, so let's close up for the day.
The scandal tarnished the company's reputation.
She became the face of this shop.
看板 covers any kind of signboard, from small shop signs to large ones, while ビルボード specifically means a large outdoor advertising billboard.
プラカード is a hand-held sign carried by a person, usually at a protest, while 看板 is a fixed or hung signboard such as a shop sign.
看板 is a larger public signboard, while 札 usually refers to a smaller notice card or plate.
pictorial signboard (usu. outside a theatre); play-scene signboard
sign out front; front (for someone)
projecting signboard; side signboard
signboard with gold lettering; gilt signboard · slogan; motto · main feature; star; ace
star performer; leading player; box-office draw · one's best asset; sole strong point; trump card
two star attractions; two leading actors; two main features
hanging sign; hanging signboard
ostentatious; showy; all show and no substance