Literal aiming of a gun, bow, or similar weapon. Also used figuratively for a target in one's sights.
His aim was accurate, and he shot through the center of the target.
Broadly used for a goal, intention, or target of an action or plan. Common in business, strategy, and everyday speech.
このプロジェクトの狙いは新市場への参入です。
The aim of this project is to enter a new market.
彼の本当の狙いが何なのか、まだわからない。
I still don't know what his real objective is.
His aim hit the mark, and the new product became a huge hit.
The aim behind the market research turned out to be off the mark.
The aim of this campaign is to attract young people's interest.
They introduced a new strategy with the aim of boosting sales.
In job hunting, you should narrow your aim to specific industries.
狙い is a casual, everyday word for one's aim or target, while 主眼 is a more formal, written term used in analytical or academic contexts.
aiming for laughs; playing to the crowd; crowd-pleaser
according to plan; as planned; on target