Usage patterns
狙いが当たるone's aim/plan turns out to be correct or successful
His aim hit the mark, and the new product became a huge hit.
狙いが外れるone's aim/plan fails or misses the mark
The aim behind the market research turned out to be off the mark.
〈事〉が狙いだthe aim/purpose is to do something
The aim of this campaign is to attract young people's interest.
〈事〉を狙いとしてwith the aim/objective of doing something
They introduced a new strategy with the aim of boosting sales.
狙いを絞るto narrow down one's target/aim
In job hunting, you should narrow your aim to specific industries.
Expressions
狙いを定めるtake aim; set one's sights on; zero in on
